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Advertising - American Express. BOC

June 16, 2014

Shooting under 43 C degrees (under shadow, around 60 C outdoors at noon), two days in a row, from morning to evening is crazy. But when you are half submerged into the Mediterranean waters is fun. Shooting for this ad lasted two days in a row, at four of the most beautiful beaches all over Cyprus: from the sparkling waters of Protaras to the secluded bay of Avdimou. I had the fortune to work with a very capable crew, especially for "in the water" photography, and some enthousiastic young models. 

The result was 'more than we needed' awesome pictures and a very nice tan! The advertising campaign had such a success, that it turn out to run for a second summer in a row, in 2015.

(Advertising agency: Delema, Production: Semio)

Two beautiful TV advertisements that go along:
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