The concept for the TV advertisement had a blue carpet (Alpha Bank's corporate color) rolling from the street into the Bank. Customers were walking into the bank. The print advertisement was a challenge though: we should see the carpet entering the bank AND the customers' faces smiling, as well.

Therefore, that was a case where the concept was tested before the actual shooting. It was time to simulate the situation and the carpet in Photoshop. Amateur models were used for this purpose. Indeed, the simulation was very usefull. The results showed that the initial plan would NOT work. The solution was to shoot the photo, instead from outside the bank, from inside the branch. Hence the result below (as well as the photoshop testing).

(Advertising agency: DDB, Production: Media Studios)

The photoshop simulation that proved that the initial concept would not work.

​Always happy to see the result in... BIG!