Advertisement - GHS (ΓΕΣΥ)

March 15, 2019

Year 2019 had a major milestone in the Cyprus healthcare system. It introduced The General Healthcare System (GHS or ΓΕΣΥ) a comprehensive healthcare system that offers equal access to healthcare services for all citizens, with the option to choose their healthcare provider from both the private and the public sector. Thus, a multifaced major advertising campaign was implemented and I was the lucky photographer to capture the faces of this. The portrait that I shot appeared everywhere. On the related webpage, brochures, TV, billboards all over the country, banners, etc. At the bottom here, you may see a sample of these applications. 

(Advertising agency: Contact, Production: Media Studios)
 

 

And some real-life applications:

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