K-ARKATITES photography | Advertisement - Anytime Insurance

Advertisement - Anytime Insurance

May 12, 2017

There are some cases, where the advertising campaign depends heavily on the actors. That was the case here, where each member of the ‘fake family’ had a strong and unique personality. Fortunately, casting was spot on! That was the secret of the campaign's success. When shooting for Anytime Insurance, it felt like being part of a real fun family. Like every actor in the commercial had known each other for a long time!

Enjoying the shooting, I took a lot of backstage images. What a blessing! The advertising campaign on social media was almost solely depended on that backstage photography! Double treat!

(Advertising agency: Telia & Pavla BBDO. Agency, Production: Green Olive)



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