Advertising - Housing loans, Bank of CyprusDuring a difficult financial environment, Bank of Cyprus decided to boost the economy by offering a housing loan to individuals. The communication needed to be subtle, emotional and real. Two stories were happening in parallel and so was the photo shoot. One was the story of a family who, for the first time, was about to enter their finished home. The only thing missing was the entrance door. Well, the second story was happening at the carpenters store, where the door was being made. The two stories merged at the end. Photography had to adjust to the very different lighting conditions: an open and bright house at a hilly area, and a rather dark carpenter shop, at evening time in the old Nicosia area. (Advertising agency: Delema)
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