Event - "Freedom for women" by Always, Procter & Gamble

July 15, 2016

"Freedom for women" by Always, Procter & Gamble, was set up at the Mall of Cyprus, Nicosia. It's aim was to make women speak out, feel their power and write all their 'dark desires' on the huge white cubes, in the middle of the mall. In other words, women right the rules from scratch! Men, watch out!

(Advertising Agency: Innovation/ Leo Burnett)