Advertising - BOC students package

June 15, 2014

Shooting of this commercial started early in the morning and finish late in the night. The heroes were students, of course, i.e. young people. Therefore, they were not really actors and that was a challenge. Furthermore, the shooting was in 3-4 different locations. However, there was a lot of enthusiasm and that made the difference.

Shooting young people needs a careful, detail direction from the photographer or director. After that, the energy is there and you just let everything happen. Youth are... restless!

(Advertising agency: Partners Y&R)